Advertising Pitchbook

I created this advertising pitchbook for my final project in my advertising creative class (MEJO 371) in UNC-Chapel Hill’s Hussman School of Journalism and Media. I was in charge of creating two of the six advertising executions, which were the Facebook countdown campaign and the video storyboard, and designing the tangible pitchbook.

I used Adobe InDesign to create the book, Adobe Photoshop and Illustrator to create the Facebook posts, and Adobe Illustrator to create the storyboard. The entire project took about a month total for my group to complete.

For: UNC-Chapel Hill
Date: December 8, 2019